[ About ]
We started this
growth shop because
the others got soft.
[ The story ]
A note from the founders.
Ten years ago, we started one small company. No outside capital, no agency on retainer, no clever growth hack. Just a stubborn belief that marketing only matters if it moves the P&L.
That company became the seed of Decada Group — a holding company in Utah. From that first business, we acquired more and started others from scratch. Different industries, different teams, one playbook.
The playbook is unglamorous: own your unit economics, treat ad spend like a P&L line, build acquisition systems that compound, and close the books on marketing the same way finance closes the books on the business.
It worked. The average company under Decada ownership grows 65% in its first year. We've watched the same moves clear the same fog across industries and stages.
Operators kept asking how we did it. So Decada spun us out. Same team. Same playbook. Now available to anyone serious about scale.
We started this growth shop because the rest of the industry got soft on the only thing that matters — durable revenue, built for the long haul. We're here to help you grow, and keep growing.
[ Principles ]
Four rules
we don't break.
Quality revenue, or it doesn't count
Vanity metrics are a distraction. We optimize for margin, retention, and repeatable demand.
Marketing is a P&L line
Every dollar in gets reconciled like finance closes the books. No mystery, no hand-waving.
Operator-built, not agency-built
We've run the companies we're advising. The playbook came from owning the outcome.
Compound, don't sprint
Acquisition systems that stack month over month beat any campaign that spikes and dies.
[ The team ]