You can't optimize what you can't see. Most engagements start with a tracking stack that's leaking — broken pixels, untagged campaigns, a GA4 install nobody trusts, server events firing twice, conversions attributed to the wrong source.
We're operators with a web dev team. We'll implement the technology so the numbers we're optimizing are real:
- → GA4, GTM, and server-side tracking (Stape, custom endpoints, Conversions API)
- → First-party event pipelines — Segment, Rudderstack, or a thin custom layer
- → Conversion APIs for Meta, Google, TikTok, LinkedIn — with deduplication that works
- → UTM governance, consent mode, identity stitching across sessions and devices
- → Landing pages, A/B testing infrastructure, and CRO instrumentation
- → Warehouse-native attribution (BigQuery / Postgres) when MMM or multi-touch matters
By the time we're optimizing spend, every part of the funnel is measured the same way your finance team measures revenue — once, accurately, with a clear source of truth.